MANAGEMENT & LEADERSHIP  • Department / Unit Academy Media

Super Execs 5th alumni reunion

An annual alumni reunion where all former participants to the Executive Programme meet to work together on common projects.                      

Media Executive Network

The Executive Programme alumni group has formed a Media Executive Network at the top level.

Alumni activities include:

  • An annual alumni reunion where all former participants meet to work together on common projects
  • A closed Facebook page where participants share news, relevant articles and ideas


Day 1 - from 17:00 to 22:00 (including dinner)
Day 2 - from 08:00 to 16:00

Content outline

The topic of the 2020 reunion will be on Designing the future of Public Service Media. In contrast to private broadcasters, we are here to stay, we have a legacy and we have a duty vis a vis our societies.

The legacy of PSM is well recognized, and spans a 50- 80 year history. We were established as a duty for our societies to entertain, inform and educate our citizens. We have a track record of great programmes. The world of today has become a complex system that includes the uncertainties of unfolding of events which are not in our control. Our future seems unpredictable. We also suffer from budget reductions and cuts due to economic difficulties. In many countries, the discussion focuses more on money than on what public media are delivering in terms of services to the country and people. 

Day 1

•    17:00-17:15: Welcome by Eric Van Stade 
•    17:15-19:00: Key note + Alumni personal projects
•    19:00: Dinner

Day 2

•    8:30 - 10:00: What can we learn from other industries? 

Keynote by Patrick ODIER, Senior Managing Partner, Lombard Odier Group; Switzerland followed by a Panel discussion with Eric van Stade, CEO AvroTros

Odier Patrick 200x200.jpg

Patrick Odier has been Chairman of the Board of Directors of Bank Lombard Odier & Co Ltd. since January 1st, 2014, and he has been Senior Managing Partner of the Lombard Odier Group since July 1st, 2008. 

He joined the Lombard Odier Group in 1982 and completed his training in Zurich, New York, and Montreal, before becoming a Managing Partner in 1986. He holds an economics degree from the University of Geneva and an MBA in finance from the University of Chicago.

Patrick Odier was Chairman of the Swiss Bankers Association from 2009 to 2016. He is member of the Board of economiesuisse (Swiss Business Federation). He is also a board member of several Swiss and international academic institutions and philanthropic organisations.

Lombard Odier managed to develop and remain first class with 222 years of innovation and true vision. Henri Hentsch created the bank: help Geneva citizens overcome the economic crisis brought by French revolution.  The service to Citizens was at the heart of the concept and value, then continued thanks to anticipation and values. We will hear from a  Partner how Lombard Odier, a private bank, became an institution with values while maintaining its legacy. How did LODH fight to maintain them and keep high standards ?  How did LODH cope with the disruption of digitization? 

•    10:00 - 10:30: Coffee break

•    10:30 - 15:30: The next era of public service media by Demos Helsinki

“Fake news” and deep fakes on the horizon, declining trust in governments, information fatigue, polarisation of society, increasing uncertainty in the future, we may never have needed trusted sources of information and unifying cultural landmarks as much as today. Yet, broadcasters all over face shrinking newsrooms and public budgets, as well as a fast ageing viewership.

Faced with such uncertainty, we believe the best way to predict the future is to define it.

Demos Helsinki has been helping public and private organisations worldwide for the last 15 years, to define the future they wish to see and build concrete means to reach it. They will run a practical 3-hour futures scenario workshop to share their learnings and methodology, while helping the group define collaboratively the future of European PSM.

•   15:30-16:00: Consolidation & debrief of the day and what was learnt. What are the key action plans? Conclusions and end of the reunion.


Business Strategy


04 - 05 Feb 2020


Vondelpark 3
1071 AA Amsterdam

Registration details

Fee: EUR 450 per person

The fee includes tuition, course material, coffee breaks, one lunch and one dinner. It does not include any other meals, travel or hotel costs.


All participants are responsible for their own accommodation during the course.
Hotel suggestion: Park Hotel Amsterdam, Amsterdam Stadhouderskade 25, 1071, ZD

Working languages


Contact detail

Frédéric Frantz
Business Training Manager

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