Super Execs 5th alumni reunion


Media Executive Network

The Executive Programme alumni group has formed a Media Executive Network at the top level.

Alumni activities include:

  • An annual alumni reunion where all former participants meet to work together on common projects
  • A closed Facebook page where participants share news, relevant articles and ideas


Day 1 - from 17:00 to 22:00 (including dinner)
Day 2 - from 08:00 to 16:00

Content outline

The topic of the 2020 reunion will be on Designing the Future of Public Service Media. In contrast to private broadcasters, we are here to stay, we have a legacy and we have a duty vis a vis our societies.

The legacy of PSM is well recognized, and spans a 50- 80 year history. We were established to entertain, inform and educate our citizens. We have a track record of great programmes. The world of today has become a complex system that includes the uncertainties of unfolding of events which are not in our control. Our future seems unpredictable. We also suffer from budget reductions and cuts due to economic difficulties. In many countries, the discussion focuses more on money than on what public media are delivering in terms of services to the country and people. 

Day 1

•    17:00-17:15: Welcome by Eric Van Stade 
•    17:15-19:00: Keynote speech by Dr Stefan Brandt, Director of Futurium. Futurium is a House of Futures - a museum that revolves around the question 'how do we want to live?'.


Since 1 June 2017, Dr Stefan Brandt has been the Director of Futurium in Berlin and responsible for managing everything related to its content. Prior to that, he was Managing Director and Managing Board Member of the art museum Hamburger Kunsthalle. In December 2017, Stefan Brandt was also appointed as honorary member to the Executive Board of the Liz Mohn Foundation for Culture and Music, which supports initiatives for the promotion of cultural education throughout Germany.


•    19:00: Dinner

Day 2

•    8:30 - 10:00: What can we learn from other industries? 

Keynote by Patrick Odier, Senior Managing Partner, Lombard Odier Group; Switzerland followed by a Panel discussion with Eric van Stade, CEO AvroTros

Odier Patrick 200x200.jpg

Lombard Odier has remained first class in the financial sector with 222 years of innovation and true vision. Henri Hentsch created the bank to help Geneva citizens overcome the economic crisis brought on by the French Revolution.  The service to citizens was at the heart of the concept and value. We will hear how this private bank became an institution with values while maintaining its legacy. How did they fight to maintain them and keep high standards? How did they cope with the disruption of digitization? 

•    10:00 - 10:30: Coffee break

•    10:30 - 15:30: The next era of public service media by Demos Helsinki

“Fake news” and deep fakes on the horizon, declining trust in governments, information fatigue, polarization of society, increasing uncertainty in the future, we may never have needed trusted sources of information and unifying cultural landmarks as much as today. Yet, broadcasters all over face shrinking newsrooms and public budgets, as well as rapidly ageing audiences.

Faced with such uncertainty, we believe the best way to predict the future is to define it.

Demos Helsinki has been helping public and private organizations worldwide for the last 15 years, to define the future they wish to see and build the concrete means to reach it. They will run a practical three-hour futures scenario workshop to share their learnings and methodology, while helping the group define collaboratively the future of European PSM.

•   15:30-16:00: Consolidation & debrief of the day and what was learnt. What are the key action plans? Conclusions and end of the reunion.


Business Strategy


04 - 05 Feb 2020


Vondelpark 3
1071 AA Amsterdam

Registration details

Fee: EUR 450 per person

The fee includes tuition, course material, coffee breaks, one lunch and one dinner. It does not include any other meals, travel or hotel costs.


All participants are responsible for their own accommodation during the course.
Hotel suggestion: Park Hotel Amsterdam, Amsterdam Stadhouderskade 25, 1071, ZD

Working languages


Additional details

More information on: 


Lombard Odier  

Demos Helsinki


Contact detail

Frédéric Frantz
Business Training Manager

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