Storytelling Using Social Media

SPECIAL NOTE: This event is cancelled due to current circumstances. For more information please contact Nathalie Labourdette.

Tackle the challenges faced when using social media in a changing digital environment. It’s crucial for public service broadcasters to offer compelling news content on social media such as Facebook and Instagram. It’s a vital way to reach younger audiences but older people are also using these platforms to be informed and entertained. Social media is complex, tools continue to evolve, and it can be difficult to master the art.

Day 1 will explore how to strategically use key platforms to connect with and interact with audiences. 
Discover how to use social media to find eyewitness news content and quickly verify their accuracy.

Day 2 focuses on vertical storytelling, teaching participants how to use Instagram Stories to share visually led and highly interactive content – an important tool in connecting with Generation Z!

Who it's for

Journalists from the following regions: 
•    Slovakia: 8
•    Czech Republic: 4
•    Hungary: 4
•    Poland: 4
•    Romania: 4
•    Ukraine: 2
•    Bulgaria 4

specifically targeting:
-    News Editors 
-    Journalists
-    Newsroom planners
-    Presenters
-    Producers
The course is suitable for professionals with a basic to intermediate level of knowledge on the topic.

Skills learnt

Audience: Understand the needs of today's audeinces
Data: Learn the value of social media analytics
Design Thinking: How to tell stories in the vertical phone format
Digital Newsgathering: Skills to research and verify content from social media
Editorial: Understand how broadcast, web and social media can work together to enhance news coverage
Innovation: Develop new ideas for social media storytelling
Social: Understand techniques to interact with audiences and moderate conversations
Storytelling: Learn the most effective ways of storytelling across social platforms
Strategy: How to build strategies for Facebook and Instagram


Day 1: from 9:00 to 17:00
Day 2: from 9:00 to 17:00 (includes group photo)

Course Outline

9:00: Welcome 

Module 1: The key social media trends in 2020
What are the core platforms, who is using them and how?

Module 2: Understanding Facebook and how to build an effective strategy
Explore how its algorithm works and the difference between personal profiles, pages and groups

Module 3: Facebook news content best practice
Learn about the news feed, including what makes engaging photos and videos, and opportunities to go live within Facebook, as well as how to moderate comments

Module 4: Exploring Instagram, Pinterest and YouTube tips 
Best practice advice for other major social platforms

Module 5: How to find and verify news content using social media  
An introduction to this topic including tips and tricks using free tools

DAY 2 

9:00: Group picture 

Module 1: An Introduction to vertical storytelling   
Explore what is it and why is it important?

Module 2: Instagram Stories case studies and best practice
How is Instagram Stories being used by media and what do its audiences want to see?

Module 3: How to use Instagram Stories
A step by step tutorial

Module 4: Practical exercise to create Instagram Stories 
Groups will work together to produce a news story using the tool
Conclusions and evaluation

Equipment needed by participants

Please set up an Instagram account you can use for the course

Faculty member


Audience Data Design thinking Digital newsgathering Editorial Innovation Social Storytelling Strategy


09 - 10 Jun 2020



Rtvs Mlynská dolina 5947 Bratislavský kraj 841 04 Slovakia

Registration Deadline

05 Jun 2020

Registration details

No registration fee (sponsored by EBU Academy).

RTVS will cover lunch during two working days in RTVS cafeteria and coffee breaks.


Hotel booking Form

Hotel booking deadline: 27 May 2020.

Hotel Tatra (4 Star)

Námestie 1. mája 5
811 06 Bratislava, Slovakia

Phone: +421 2 5927 2123



En bloc reservation for 18 SGL rooms

Dates: 9 June 2020 to 10 June 2020

Room price: EUR 55 per night including breakfast, excluding city tax EUR 1.70 per person per night

Parking possible at EUR 18 per night

Hotel Tatra is situated in walking distance from the Slovak Radio building (cca 5-7 min).

Working languages


Partners and Sponsors


Contact detail

Nathalie Labourdette
Head of EBU Academy
+41 22 717 21 46