Women and sport: Shifting a nation's perceptions

This online session will take place from 11:00-12:00 CET via Zoom.

Research shows that in Europe there can be up to 20 times less coverage of women’s sport compared to men’s. 

Committed to closing the gap, in 2019 the BBC planned an ambitious campaign to shine a light on its biggest ever summer of women’s sport coverage – including the FIFA Women’s World Cup and Netball World Cup – and seriously acknowledge the preconception that women’s sport is in any way secondary. 

Join us for the first of three online learning sessions which will be opened by Elsa Arapi, Senior Sports Rights Project Manager Summer Sports, Eurovision Sport. These learning sessions coincide with the publication of her EBU report on Women in Sport.

Also joining faculty member Justin Kings will be Victoria Cotton, Executive Producer at BBC Sport. She will speak about the BBC's ‘Change the Game’ campaign, explaining how it focused on reaching young audiences via digital platforms and trialled new ways of working. 

Discover how the campaign influenced public perceptions and garnered other impressive results, not least 45 million people consuming women’s sport across BBC platforms in summer 2019.

To receive an invitation to this online session, please email Nathalie Labourdette at labourdette@ebu.ch

We are keen to continue supporting our learning community of EBU Members’ professionals all over Europe in the best way we can, so we are offering online sessions where possible. Please keep up to date on our upcoming sessions here.

Faculty member


Audience Digital newsgathering Editorial Strategy


24 Nov 2020


Working languages


Additional details

Case Study: BBC's Change the Game Season

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Contact detail

Nathalie Labourdette
Head of EBU Academy
+41 22 717 21 46