Many media organizations are still working out the best way to use video on social media platforms. Facebook, Instagram, Twitter and YouTube have huge audiences but how can your videos make a big impact? And can content on platforms like these grow the numbers tuning into traditional broadcasts or coming to your own website or player?
Using current examples from leading internet outlets, this Master Class will explore ways in which you can repurpose broadcast content to suit your specific social media outlets as well as how you can produce content exclusively for social media platforms.
We will explore the main types of videos designed for social platforms such as Facebook and Youtube – short news videos, explainers, solution journalism formats, mini-documentaries, studio formats and others.
We'll also look at wider issues, and how the right platform strategy can reach more viewers with fewer videos (and how too many videos could lead to fewer views rather than more).
Online video comes in many forms, with interesting things happening in every genre from news to entertainment. Each Master Class will be tailored to offer insights into the specific interests of the participants attending. Discuss various examples with peers and come away with practical tips and plenty of inspiration.
WHO IT'S FOR
WHAT YOU'LL LEARN
Day 1: from 13:00 to 17:30
Day 2: from 09:00 to 13:00
Module 1: Social Video
Module 2: Psychology of sharing
Module 3: Clinic
Module 4: The bigger picture
Module 5: Case studies
17 - 18 Dec 2020
EBU Academy do not make hotel reservations. However, we have negotiated competitive rates with some hotels near the venue and the city center. Please contact the hotel of your choice directly.
The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.