TikTok is the most talked about social media platform of 2020. The use of the app has been growing rapidly and it is thought to have more than 800 million users with the majority being young females.
Join faculty member Justin Kings to explore how public media can use TikTok to engage users with news and current affairs. Learn more through a case study from Germany’s flagship TV news brand Tagesschau, which has seen impressive success with its TikTok content. Justin will also address the considerable challenges that TikTok brings, including data security concerns and the fact it is primarily based around music and entertainment.
Audience Insight: Grasp the specificities of TikTok format to reach new news audiences
Editorial: How to respond to the challenges that TikTok poses
Social: The key opportunities that TikTok provides and how to start to seize on them
Storytelling: How to create engaging topical TikTok news content
Strategy: How to build a TikTok strategy for news and current affairs
Tuesday 1st December 2020: 10:00-12:30 CET
Wednesday 2nd December 2020: 10:00-12:30 CET
Thursday 3rd December 2020: 10:00-12:30 CET
TikTok app on mobile device
SkillAudience Editorial Social Storytelling Strategy
01 - 03 Dec 2020
30 Nov 2020
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