TikTok and News

TikTok is the most talked about social media platform of 2020. The use of the app has been growing rapidly and it is thought to have more than 800 million users with the majority being young females. 
Join faculty member Justin Kings to explore how public media can use TikTok to engage users with news and current affairs. Learn more through a case study from Germany’s flagship TV news brand Tagesschau, which has seen impressive success with its TikTok content. Justin will also address the considerable challenges that TikTok brings, including data security concerns and the fact it is primarily based around music and entertainment. 

Who it's for:

  • Pre-requisite for this e-Master Class: basic understanding of how to use TikTok
  • Digital and social media editors and producers
  • News editors
  • News journalists and producers

Guest Speakers:

What you will learn:

Audience Insight: Grasp the specificities of TikTok format to reach new news audiences
Editorial: How to respond to the challenges that TikTok poses
Social: The key opportunities that TikTok provides and how to start to seize on them
Storytelling: How to create engaging topical TikTok news content
Strategy: How to build a TikTok strategy for news and current affairs

Schedule

Tuesday 1st December 2020: 10:00-12:30 CET
Wednesday 2nd December 2020: 10:00-12:30 CET
Thursday 3rd December 2020: 10:00-12:30 CET

Equipment needed by participants

TikTok app on mobile device

Faculty member

Skill

Audience Editorial Social Storytelling Strategy

Details

01 - 03 Dec 2020

Virtual

Registration Deadline

30 Nov 2020

Registration details

Fee: €250

Working languages

English

Partners and Sponsors

EUROVISION_NEWS_email_signature.png

Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21
raubymatta@ebu.ch
LinkedIn