Design thinking has the power to generate new ideas in programmes, formats or strategies
We need to reinvent broadcasting. Public service media need to meet the traditional needs of their audiences – information, entertainment, education – but in new ways. Transforming analogue experiences is not enough; we need to invent new digital experiences, formats and programmes. Through design thinking we can define, visualize, prototype and test new ideas.
This Master Class will cover five main areas: the emergent role of design within the landscape of innovation; combining convergent and divergent thinking; the real world versus the world of ideas; the power of visualization; and creating environments for innovation.
Day 1: from 12:30pm to 5:00pm (CET)
Day 2: from 9:00am to 1:30pm (CET)
03 - 04 Mar 2020
Royal College of Art
SW7 2EU London
The price includes tuition, course material and coffee breaks. It does not include any other meals, travel or hotel costs.
All participants are responsible for their own accommodation during the Master Class. Please contact the hotel of your choice directly.
Partners and Sponsors
Founded in 1837 as the Government School of Design, the Royal College of Art offers postgraduate degrees in art and design to students from over 60 countries; it is the only entirely postgraduate art and design university in the world. In the 2016 QS World University Rankings ranked the RCA #1 in the world in Art and Design