BRANDS & VALUES  • Department / Unit Academy Media

Design thinking and innovation

Design thinking has the power to generate new ideas in programmes, formats or strategies

We need to reinvent broadcasting. Public service media need to meet the traditional needs of their audiences – information, entertainment, education – but in new ways. Transforming analogue experiences is not enough; we need to invent new digital experiences, formats and programmes. Through design thinking we can define, visualize, prototype and test new ideas.

This Master Class will cover five main areas: the emergent role of design within the landscape of innovation; combining convergent and divergent thinking; the real world versus the world of ideas; the power of visualization; and creating environments for innovation.

Who it's for

  • Programme managers
  • Project managers
  • Chief creative producers
  • Heads of innovation
  • Heads of marketing
  • Heads of strategy

What you'll learn

  • Access to global best practice in design process and thinking
  • Experience new strategies to put innovation into practice
  • Return to your organization with a greater ability to work collaboratively
  • Practice ideation and visualization skills to implement design innovations
  • Learn empathic understanding of users / customers
  • Interact and network with peers from different backgrounds and functions


Day 1: from 12:30pm to 5:00pm (CET)
Day 2: from 9:00am to 1:30pm (CET)

Content outline

  • Introduction to design thinking
  • Real-world applications of design thinking and its outcomes
  • Strategies for sharpening innovation thinking, evaluating and prioritizing ideas
  • Strategies for exploring alternative positions and improving decision-making
  • Application of design thinking to media professionals

Faculty member


Design thinking


03 - 04 Mar 2020


Royal College of Art
Kensington Gore
SW7 2EU London

Registration details


  • EUR 950 per participant
  • Special group rate: 4 colleagues for the price of 3

The price includes tuition, course material and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy


All participants are responsible for their own accommodation during the Master Class. Please contact the hotel of your choice directly. 

Working languages


Partners and Sponsors


Founded in 1837 as the Government School of Design, the Royal College of Art offers postgraduate degrees in art and design to students from over 60 countries; it is the only entirely postgraduate art and design university in the world. In the 2016 QS World University Rankings ranked the RCA #1 in the world in Art and Design

Contact detail

Frédéric Frantz
Business Training Manager