How to start a podcast

This e-Master Class will take place Tuesday 26th, Wednesday 27th and Thursday 28th January 2021 from 10:00 to 12:30 CET each day via Zoom.

An intimate and powerful form of media, podcast storytelling differs from radio and has its own set of rules and techniques.

From understanding the differences between podcasting and radio, to best practice in storytelling, producing and marketing the end product, this e-Master Class aims to give beginners the essential mix of audio and digital skills they need to produce and distribute their first podcast. 

The course will also address specificities of Public Media content and audiences.

Participants will be invited to practice what they’ve learnt by planning, recording and mixing their own mini podcast.

Who it is for:

  • Radio editors, presenters and producers who have no experience in podcasting
  • Any content creator keen to producing a podcast: press & broadcast journalist and producers; commentators, communication officers

Skills learnt:

Editorial: Understand the differences between podcasting and radio and explore essential recording and post-production techniques 
Storytelling: Best practice for presenting and narrating a podcast
Strategy: Review podcast formats and resources and how to plan a podcast
Audience: How to match your podcast requirements with your target audience
Social: How to market your podcast using social media and community building skills

Faculty members


Audience Editorial Social Storytelling Strategy


26 - 28 Jan 2021


Registration Deadline

25 Jan 2021

Registration details

Fee: €250

Working languages


Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21