How to start a podcast

This e-Master Class will take place Tuesday 26th, Wednesday 27th and Thursday 28th January 2021 from 10:00 to 12:30 CET each day via Zoom.

An intimate and powerful form of media, podcast storytelling differs from radio and has its own set of rules and techniques.

From understanding the differences between podcasting and radio, to best practice in storytelling, producing and marketing the end product, this e-Master Class aims to give beginners the essential mix of audio and digital skills they need to produce and distribute their first podcast. 

The course will also address specificities of Public Media content and audiences.

Participants will be invited to practice what they’ve learnt by planning, recording and mixing their own mini podcast.

Who it is for:

• Radio editors, presenters and producers who have no experience in podcasting
• Any content creator keen to producing a podcast: press & broadcast journalist and producers; commentators, communication officers

Skills learnt:

Editorial: Understand the differences between podcasting and radio and explore essential recording and post-production techniques 
Storytelling: Best practice for presenting and narrating a podcast
Strategy: Review podcast formats and resources and how to plan a podcast
Audience: How to match your podcast requirements with your target audience
Social: How to market your podcast using social media and community building skills
 

Faculty members

Michael Curling
Audio and video producer

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Michael Curling has lived and breathed radio for most of his life. At the age of 10 he built a radio studio in his bedroom and broadcast on a loudspeaker to his long-suffering family. By the age of 17 he was working for BBC radio where he quickly discovered a joy for breaking with the established technical and editorial norms, designing and implementing studio tools that are still in use today in the BBC. In the early nineties he was dragged kicking and screaming in to a bi-media age where he discovered the joy of creating content for both TV and radio. His freelance career, which now spans well over 10 years, has taken him around the world with athletics, horse racing and skiing and he enjoyed his own home-coming at London 2012. Michael has won awards for his sound design and radio production in a world shared equally between sport and music radio. Michael has a burning desire to create rich content for online, radio and TV audiences. His latest exploits have seen the birth of EBU’s Storyboard tool - first developed when he was part of an award-winning team at a hackathon in Stockholm.

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Justin Kings
International media consultant, trainer and broadcaster

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Justin Kings, International media consultant, trainer and broadcaster @newsleader

Justin Kings was a member of the senior management team at the BBC's first multimedia newsroom when he first started experimenting with social media. Shortly afterwards, in 2010, he worked with the EBU Academy to develop one of the first training courses for broadcasters using social platforms. 8 years on, Justin has supported the majority of EBU members in this capacity and he continues to lead Master Classes and bespoke trainings. Justin has more than 25 years’ experience in the UK as a multi-award winning broadcast journalist, editor and presenter. He's also written and lectured classes in social media and ethics and social media and news for the University of Florida College of Journalism and Communications in the US.

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Registration Deadline

25 Jan 2021

Registration details

Fee: €250

Working languages

English

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