Making creative use of archive content

This e-Master Class will be held from 19-21 January 2021 from 10:00-12:30 CET each day on Zoom.

With so many events cancelled and access restricted due to Covid-19, using archive has become more important than ever.

But, how can you use archive creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's audience?

Join faculty member Mark Egan for this e-Master Class where you will learn the four pillar framework for using archive. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and an effective strategy. When used correctly, archive content can be engaging, cost-effective and make you stand out from the competition. 

Who it's for:

  • Social media managers
  • Archivists
  • Journalists
  • Sports reporters
  • Producers

Gues Speakers:

To be confirmed

What you will learn:

Audience Insight: Understand how archive can enhance storytelling on different platforms
Editorial: Why archive can add context and understanding to difficult issues 
Social: How archive can build social media engagement when events are cancelled
Storytelling: How archive can be used in modified or unmodified ways to create a narrative 
Strategy: How to integrate archive more closely into your content strategy.


Tuesday 19 January 2021: 10:00-12:30 CET
Wednesday 20 January 2021: 10:00-12:30 CET
Thursday 21 January  2021: 10:00-12:30 CET

Topics covered:

  • What you need to maximise your archives
  • the 'four pillars' of archive content
  • Using archives to tell 'slow news' stories
  • Conductive interviews for archive programming
  • Using archive for long-form
  • Bringing photos and archive media to life
  • Understanding what content works on social media
  • AI and other tools that are changing workflows.

Faculty member


Archives Audience Editorial Social Storytelling Strategy


19 - 21 Jan 2021


Registration Deadline

18 Jan 2021

Registration details

Fee: €250

Working languages


Contact detail

Nathalie Labourdette
Head of EBU Academy
+41 22 717 21 46