This e-Master Class will be held from 15-17 March 2021 from 10:00-12:30 CET each day on Zoom.
With so many events cancelled and access restricted due to Covid-19, using archive has become more important than ever.
But, how can you use archive creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's audience?
Join faculty member Mark Egan for this e-Master Class where you will learn the four pillar framework for using archive. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and an effective strategy. When used correctly, archive content can be engaging, cost-effective and make you stand out from the competition.
To be confirmed
Audience Insight: Understand how archive can enhance storytelling on different platforms
Editorial: Why archive can add context and understanding to difficult issues
Social: How archive can build social media engagement when events are cancelled
Storytelling: How archive can be used in modified or unmodified ways to create a narrative
Strategy: How to integrate archive more closely into your content strategy.
Monday 15 March 2021: 10:00-12:30 CET
Tuesday 16 March 2021: 10:00-12:30 CET
Wednesday 17 March 2021: 10:00-12:30 CET