e-Master Class: Advanced Podcasting

This e-Master Class builds on the ‘How to start a podcast’ course which covers the essential mix of digital and audio skills needed to begin podcasting.

In four modules taking place over ten days, this advanced level e-Master Class combines teaching, live keynotes and one-to-one coaching to develop participants’ skills in three core areas.

Course outline:

Storytelling - Tuesday 15th June 2021, 10:00-12:30 CEST:

  • Storytelling looks at how a podcaster can craft a compelling narrative using a combination of words and sounds.
  • Keynote by Franziska Dorau, ORF. Franziska, an alumnus of the EBU Academy Master School on Radio Documentaries, will share her key learning on audio storytelling and how to translate them into podcasting

Sound Design - Thursday 17th June 2021, 10:00-12:30 CEST: 

  • Sound design explores how to create engaging soundscapes to transport the listener to other worlds.
  • Keynote by Kateřina Rathouská, Drama producer, Czech Radio. Kateřina will share her experience on sound design (incl. binaural sound, ASMR etc.).

Community Building - Tuesday 22nd June 2021, 10:00-12:30 CEST:

  • Community building discusses techniques to strengthen bonds between podcast fans, bringing them closer and creating opportunities for interaction and co-creation.
  • Keynote by Anna Doble, Head of Digital for BBC World Service (English). Anna will share her experiences on community building.

Reviewing your work - Friday 25th June 2021, 10:00-12:00 CEST:

  • Participants come together one last time to discuss their podcast creations with peers and trainers.


As part of the course, trainees will create a podcast using the skills they have learned in the three core areas above. 

Trainees will work in groups and each group will be offered a 30 minute development meeting with the trainers which will be timetabled in advance.

Who it is for:

  • Existing podcast editors, producers and presenters
  • Radio editors, presenters and producers with a good understanding of podcasting
  • Participants will be encouraged to share examples of their podcast with the Faculty members prior to the start of the course.

Skills learnt:

Editorial: Balancing journalism with creativity and protecting PSM values
Storytelling: Building presenter roles and storyboarding your podcast; using sound design to create new worlds
Strategy: Where storytelling and strategy collide - exploring vertical and horizontal storytelling
Audience: How to build a podcast community and collaborate with others
Social: Using social media to connect and open discussions with your community.


  • 4 online classes; (3 x 2.5 hours each and 1 x 2 hours)
  • One to one coaching: one 30-min session to be arranged between faculty and participants 
  • Start date: Tuesday 15th June 2021
  • End date: Friday 25th June 2021

Faculty members


Audience Editorial Social Storytelling Strategy


15 - 25 Jun 2021


Registration Deadline

11 Jun 2021

Registration details

Fee: EUR 350

Working languages


Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21