This e-Master Class will be held from 21 to 23 June 2021 from 10am to 12:30pm CEST each day on Zoom.
With so many events cancelled and access restricted due to COVID-19, using archive has become more important than ever.
But, how can you use archive creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's viewers?
Join faculty member Mark Egan for this e-Master Class where you will learn the four-pillar framework for using archives. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and effective strategy. When used correctly, archive content can be engaging, cost-effective and make you stand out from the competition.
To be confirmed
Monday 21 June 2021: 10:00-12:30 CEST
Tuesday 22 June 2021: 10:00-12:30 CEST
Wednesday 23 June 2021: 10:00-12:30 CEST
SkillArchives Editorial Storytelling Strategy
21 - 23 Jun 2021
18 Jun 2021