e-Master Class: Making Creative Use of Archive Content

This e-Master Class will be held from 21 to 23 June 2021 from 10am to 12:30pm CEST each day on Zoom.

With so many events cancelled and access restricted due to COVID-19, using archive has become more important than ever.

But, how can you use archive creatively to appeal to audiences on TV, radio, online and social media? What content works best and how can you make it relevant to today's viewers?

Join faculty member Mark Egan for this e-Master Class where you will learn the four-pillar framework for using archives. It will show you how to make better use of your archives by planning, storytelling, efficient workflows and effective strategy. When used correctly, archive content can be engaging, cost-effective and make you stand out from the competition. 


  • Social media managers
  • Archivists
  • Journalists
  • Sports reporters
  • Producers


To be confirmed


  • Audience Insights: Understand how archive can enhance storytelling on different platforms
  • Editorial: Why archive can add context and understanding to difficult issues 
  • Social Media: How archive can build social media engagement when events are cancelled
  • Storytelling: How archive can be used in modified or unmodified ways to create a narrative 
  • Strategy: How to integrate archive more closely into your content strategy.


Monday 21 June 2021: 10:00-12:30 CEST
Tuesday 22 June 2021: 10:00-12:30 CEST
Wednesday 23 June 2021: 10:00-12:30 CEST


  • What you need to maximise your archives;
  • The 'four pillars' of archive content;
  • Using archives to tell 'slow news' stories;
  • Conductive interviews for archive programming;
  • Using archive for long-form;
  • Bringing photos and archive media to life;
  • Understanding what content works on social media;
  • AI and other tools that are changing workflows.

Faculty member


Archives Editorial Storytelling Strategy


21 - 23 Jun 2021


Registration Deadline

18 Jun 2021

Registration details

Fee: €250

Other available date(s)
27, 28 & 29 September 2021, 10am to 12:30pm CEST (Register now!)

Contact detail

Nathalie Labourdette
Head of EBU Academy
+41 22 717 21 46