Early 2021, TikTok continued to be the most downloaded app globally according to data from Sensor Tower.
The platform is well known for its funny, entertaining videos but how can it be used by public media for news and information, particularly as it appeals strongly to Gen Z with a slant towards female users?
Join faculty member Justin Kings for this e-Master Class to explore how journalists can use TikTok to engage users with current affairs and topical issues. He will also address the challenges that TikTok brings, including the need to reframe traditional storytelling within the newsroom.
Please note that a prerequisite for this e-Master Class is a basic understanding of how to use TikTok.
Audience Insight: Grasp the specificities of TikTok format to reach new news audiences
Editorial: How to respond to the challenges that TikTok poses
Social Media: The key opportunities that TikTok provides and how to start to seize on them
Storytelling: How to create engaging topical TikTok News content
Strategy: How to build a TikTok strategy for news and current affairs
Between sessions and in their own time, trainees will be asked to practice their skills by working in groups to produce a TikTok story (total time needed will be one to one and a half hours).
While we encourage trainees to take up the chance to practice what they’ve learned, we understand it may not always be possible because of other commitments outside the e-Master Class. If this is the case, please discuss this with the trainer.
Tuesday 21 September 2021: 10am to 12:30pm CEST
Wednesday 22 September 2021: 10am to 12:30pm CEST
Thursday 23 September 2021: 10am to 12:30pm CEST
TikTok app on mobile device
SkillAudience Editorial Social Storytelling Strategy
21 - 23 Sep 2021
21 Sep 2021
Fee: EUR 450
Partners and Sponsors
This e-Master Class has been developed in collaboration with Eurovision News.