How the new BBC genre-first commissioning process better fulfills audience needs

In October last year the BBC rolled out a major move away from channel controllers to a genre-led approach. David Pembrey (Chief Operating Officer, BBC Content) and Sven Banham (Head of Strategy, BBC Content) tell us how the first six months have been and some lessons learned on the way.

David Pembrey (BBC)
Sven Banham (BBC)