Alejandro Lago, Professor and Head of the Production, Technology and Operations Management Department at IESE Business School discusses how public service media should position themselves within the future media landscape.
What responses are required to changing audience behaviours and needs, segmentation and globalization of the content market while serving a public-service mandate of universal access?
Professor Lago’s keynote draws on economic analysis, comparisons with other industries and several years working with EBU members’ senior management as a lecturer of the EBU Academy’s Executive Programme and suggests some future strategic directions for public-service media content and distribution executives.
Alejandro Lago (IESE Business School)