Eurovision ACADEMY Assembly

The Assembly is the essential meeting for Training & Development leaders in Public Service Media.

Content outline

The programme is organised around the following theme:

How do Public Media remain relevant and distinctive in the digital age?

Public Media have to keep their content relevant and trustworthy in a media landscape characterised by the diversification of sources and distribution platforms, the fragmentation of audiences, the need to be mobile and instantaneous, as well as the recurrent budget cuts.

In order to face the financial and legitimacy challenge, broadcasters are exploring avenues such as:

• In-depth internal transformation through self-initiated change processes
• The use of social media platforms to build new video and audio content and increase two-way communication with their public.
• Marketing and branding efforts.
• Re-thinking the role of Public media journalists including news curation, data journalism, mobile journalism and new forms of investigative journalism.

Learning outcomes

Quotes from the participants

Radio Bremen case study: very well presented, thought provoking, interesting, good use of multiple presenters and visual aids. Networking, the well-chosen subjects Stories/presentations about change projects and "human resources project + mangement: it gives us ideas for our own management tasks. Examples which inspire our own projects (like SR mobile project); insights into methods of change management (HH's "8-step" presentation" Bon équilibre entre les activites et ateliers des 2 journées (...) The meeting itself: not only as such but also info on the field of training (...) Contacts, réseau, rencontre et partage d'information et d'expériences. très bien organisé; accueil parfait de la TRT. Discussion about branding is very important.

Audience

Heads of Training & Development, Heads of International Relations,
Managers in charge of Talents, Strategy and Change management,
from EBU Members and their partners as well as other Media organizations and professionals came to the Assembly.

Some numbers

23 speakers, from 10 nationalities
44 participants, from 22 nationalities

Overall satisfaction rating: 41.7% excellent / 55.6% very good

Speakers Team

Ibrahim Sahin Director General, TRT (TR)	Henrik Keith Hansen Director, HKH Communications (DK) & Trainer, EBU Training	Stephan Van Lierde Director of Human Resources, RTBF (BE)
Jan Metzger Director, Radio Bremen (DE)	Brigitta Nickelsen Head of Business Development & Resources, Radio Bremen (DE)	Marcello Bonventre Head of the Digital Garage Team, Radio Bremen (DE)
Martin Poole Media and Brand consultant, Sway Media (UK) & Trainer, EBU Training	Jonathan Stoneman Consultant, Stonemedia People (UK) & Trainer, EBU Training	Yves Ménestrier Executive Director Media & Society Foundations (CH)
Oltea Catineanu Head of the Training Unit ROR (RO)	Nathalie Labourdette Head of EBU Training (CH)	Gill Parker Project consultant EBU Training
Hélène Rauby-Matta Business Development Manager EBU Training (CH)	Olaf Steenfadt Independent Strategy Consultant (DE)	Anne Morrison Director, BBC Academy (UK)
Delphine Wibaux International Projects Manager, Consulting Department, Ina Expert (FR)	Mesut Ertanhan Head of Training TRT (TR)	Yasar Kefeli Sports Channel Deputy Coordinator TRT (TR)
Eric Soulier Director Mediterranean & Asia CFI (FR)	John Maguire Director of International Affairs RFI (FR)	Marja Heinonen Head of Development, News, Current Affairs, Sport, Regions YLE (FI)
Marika Rennerfelt Trainer, SR (SE)	Ahmet Böken Editor-in-chief, TRT news channel (TR)

Accommodation

Related Reading

Full programme

Past Assemblies

2010, Barcelona
2009, Geneva
2008, Stockholm
2007, Athens
2006, Mainz
2005, Geneva
2004, Cracow
2003, Strasbourg

Partner

Training & Development Community

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Venue

Grand Cevahir hotel, Istanbul, Turkey