Gaming Meet-Up

Venue: Bowling Center Baden-Baden

Welcome remarks from hosts SWR and the EBU.

Gaming isn’t just entertainment anymore. It’s where young people socialise, build identity, and form communities. From multiplayer worlds to creator platforms, gaming is shaping how the next generation connects and communicates. In this session, we’ll explore how game design, data, and digital experiences are influencing culture far beyond the screen and why brands, businesses, and institutions can’t afford to ignore it.

This session breaks down the gaming ecosystem, from platforms to players and emerging trends, tracing how gaming has evolved into one of the most dynamic forces in tech and culture.

This session breaks down the gaming ecosystem, from platforms to players and emerging trends, tracing how gaming has evolved into one of the most dynamic forces in tech and culture.

What drives a media organisation to enter the world of gaming, not just as a platform, but as a passion? This session unpacks the deeper motivations behind that leap, exploring why gaming has become a space public service media organisations are compelled to care about and what that passion unlocks.

Gaming isn’t just part of pop culture; it is pop culture. This session is your fast-track into understanding the world of games from the outside in, exploring what public service media can learn from gaming’s influence on creativity, community, and culture.

Gaming is as much about connection as it is about play, from bite-sized hits like Duolingo and Wordle to live communities on Twitch and the global stage of esports. This session explores how engagement and learning, intersect to make games powerful social experiences that keep players coming back.

In gaming, storytelling isn’t just watched but lived, and brands are becoming part of the narrative. This session explores how immersive worlds and interactive design are reshaping the way brands connect with audiences.

Venue: Löwenbräu Restaurant Baden-Baden

In this session, discover how EBU Members are making a mark in the gaming space and turning ambition into impact. From bold ideas to real- world execution, see how they’re shaping the space and why it matters.

Great ideas are one thing, making them real is another. This interactive session aims to explore the practical side of gaming, from funding opportunities and co-production models to smart collaboration strategies across public service media, studios, and beyond.