Welcome to the EBU's hub on artificial intelligence (AI). AI is emerging as a powerful tool for strengthening relationships between public service media (PSM) and its citizens.
From technological development to content creation, distribution, ethics, education, legal regulations and advocacy, we work towards helping our Members leverage the opportunities of AI and data. The EBU is committed to supporting its Members in collectively tackling the burning questions surrounding AI, by offering a comprehensive array of resources, learning opportunities, as well as groups, projects and events.
Our activities focus on these 4 strands:
- Strategy and Transformation: Develop a strategy that helps your organization transform and benefit from this emerging technology
- Values and Ethics: Ensure that audiences' trust and PSM values are safeguarded
- Regulation, Policy & Advocacy: Work together to make sure AI regulation at national and international levels are good for PSM
- Content, Production and Distribution: Share knowledge, improve workflows and collaboratively test new AI solutions
Join us in shaping the future of broadcasting through AI innovation. Elevate content, engage audiences, and lead with EBU's AI expertise.