Welcome to the EBU's hub on artificial intelligence (AI). AI is emerging as a powerful tool for strengthening relationships between public service media (PSM) and its citizens.

From technological development to content creation, distribution, ethics, education, legal regulations and advocacy, we work towards helping our Members leverage the opportunities of AI and data. The EBU is committed to supporting its Members in collectively tackling the burning questions surrounding AI, by offering a comprehensive array of resources, learning opportunities, as well as groups, projects and events. 

We are now expanding our cross-disciplinary AI and Data Initiative to bring the exploration of AI and data to the core of our organization, focusing specifically on their impact in four key areas:

• Public service media strategy
• Public service values and ethics
• Regulation, policy and advocacy
• Content production and distribution

Join us in shaping the future of broadcasting through AI innovation. Elevate content, engage audiences, and lead with EBU's AI expertise.

Strategy and transformation

Exploring trends and supporting PSM to meet audience needs in the age of AI.

• We share knowledge through reports and a newsletter, our AI Summit, and the AIDI Spotlights and AIDI micro-workshops
• We train Members through the EBU Academy courses
• We provide transformation services to our Members

Values and ethics

Ensuring PSM values - and audience trust – are safeguarded in an AI-driven world.

• We gather Members’ guidelines on AI and data in our repository
• We explore a common PSM position on how to use AI responsibly
• We represent PSM in all relevant international initiatives, including the RSF Media Charter

Regulation, policy and advocacy

Monitoring, influencing and advising on regulation to promote and secure PSM’s role in society

• We influence AI regulation and policy initiatives at national, European and international levels
• We provide advice and legal expertise to Members on existing and upcoming laws (media, IP, data privacy, competition) and upcoming regulations applicable to AI
• We advocate for PSM interests in the realm of the tech industry

Content production and distribution

Sharing knowledge, improving workflows, and collaboratively testing and developing new AI solutions:

• We exchange best practices for content production, and explore and promote standardization 
• We collectively develop impactful AI and data projects and products – such as EuroVOX, PEACH and NEO – and integrate AI features into EBU content platforms such as the Eurovision Sports platform, A European Perspective and the Eurovision News Exchange
• We contribute to EU and academic R&D projects – such as vera.ai – and work with Member AI R&D Labs to accelerate developments