Accueil Thèmatiques Intelligence artificielle

Intelligence artificielle

L'intelligence artificielle (IA) et les données sont des thèmes centraux pour les médias de service public (MSP) aujourd'hui, en particulier lorsqu'il s'agit de renforcer et de personnaliser les relations avec ses citoyens.

Welcome to the EBU's hub on artificial intelligence (AI). AI is emerging as a powerful tool for strengthening relationships between public service media (PSM) and its citizens.

From technological development to content creation, distribution, ethics, education, legal regulations and advocacy, we work towards helping our Members leverage the opportunities of AI and data. The EBU is committed to supporting its Members in collectively tackling the burning questions surrounding AI, by offering a comprehensive array of resources, learning opportunities, as well as groups, projects and events. 

We are now expanding our cross-disciplinary AI and Data Initiative to bring the exploration of AI and data to the core of our organization, focusing specifically on their impact in four key areas:

  • Public service media strategy
  • Public service values and ethics
  • Regulation, policy and advocacy
  • Content production and distribution

Join us in shaping the future of broadcasting through AI innovation. Elevate content, engage audiences, and lead with EBU's AI expertise.


Strategy and transformation

Exploring trends and supporting PSM to meet audience needs in the age of AI.


Values and ethics

Ensuring PSM values - and audience trust – are safeguarded in an AI-driven world.

  • We gather Members’ guidelines on AI and data in our repository
  • We explore a common PSM position on how to use AI responsibly
  • We represent PSM in all relevant international initiatives, including the RSF Media Charter


Regulation, policy and advocacy

Monitoring, influencing and advising on regulation to promote and secure PSM’s role in society


Content production and distribution

Sharing knowledge, improving workflows, and collaboratively testing and developing new AI solutions:

Notre communauté

Join our groups

The EBU's AI and Data group provides a cross-disciplinary exploration of opportunities and challenges for Members and by Members. You can join the group for regular community discussions, quarterly micro-workshops, and educational opportunities. The community offers opportunities to share knowledge and best practice, integrate efforts and collaboratively identify needs and priorities. 

For specific topics and activities regarding technical development, regulation and more, find the appropriate expert groups to benefit from the support and knowledge sharing of your peers. 

Browse all EBU groups


Découvrez comment des stratégies d'IA bien adaptées peuvent aider les MSP de différentes manières, notamment en comprenant les audiences multiplateformes, en créant un journalisme de données puissant, en améliorant l'expérience du public, en stimulant la création de contenu via une production éditoriale basée sur les données, en rationalisant les processus commerciaux et en identifiant de nouveaux produits à offrir.



Jean Philip De Tender

AI Lead

Directeur général adjoint, Directeur du Département Médias

Madiana Asseraf-Jacob

AI Strategy

Head of Corporate Development and Strategic Initiatives

Lalya Gaye

AI Strategy and AI Ethics

Coordonnatrice de l’initiative IA et Données

Justyna Kurczabinska

AI Ethics

Head of News Strategy and Transformation

François Lavoir

AI Regulation

Conseiller aux affaires européennes

Anne-Catherine Berg

AI Regulation

Déléguée à la protection des données et Juriste senior

Hans Hoffmann

Production & Distribution

Manager principal

Wouter Quartier

AI Content

Senior Manager Digital, Transformation and Platforms, EBU