Why does it matter?
Public service media (PSM) have always excelled in creating and curating meaningful stories, enriching the lives of its audiences. Like so many other industries, artificial intelligence (AI) is having a profound impact on this - from enhancing newsroom content to increasing productivity.
Particularly now with generative AI, once philosophical questions are becoming real concerns. Can a machine, fuelled by past data, achieve the same level of creativity? Can it help navigate our rich human culture, values, and ethics? And how much trust can we place in a machine?
The EBU is here to explore with you the opportunities and threats posed by AI. As PSM, we remain committed to responsible innovation and to creating a trustworthy AI environment that delivers the best outcomes for all our audiences.
What are we doing?
Our aim is to provide you with valuable insights and the most cutting-edge research and tools so you can quickly adapt to new developments.
Through our research, case studies, video talks and technical publications, we offer a comprehensive view of how our Members are currently using AI to enhance workflows, understand audiences better, improve accessibility and create more personalized experiences.
We also identify and work together to mitigate potential risks through legislation at European and national level, and establish an overall position on how its use resonates with the values and ethics of public service broadcasters.
On this page, you will find a wide range of resources, news, events and training courses. Or sign up for one of our Member groups to take an even deeper look.