Home Topics Eurovision Song Contest

Eurovision Song Contest

The Eurovision Song Contest has grown to become the world's biggest live music event: the contest has become a modern classic, strongly embedded in Europe’s collective culture and now seen across the globe.

We work with Members to produce the hugely popular Eurovision Song Contest and Junior Eurovision Song Contest each year.

The Eurovision Song Contest is the world’s largest live music event, reaching around 160 million viewers across 40 markets and millions more via our thriving digital channels. It is particularly popular with hard-to-reach younger audiences, attracting four times the average youth audience to that time slot and with most followers on our digital platforms aged between 16 and 34.

The Eurovision Song Contest offers EBU Members over 9 hours of entertainment at the fraction of the cost of an average prime-time production with two Semi-Finals and a Saturday night Grand Final guaranteeing mass viewing.

The event continues to attract new audiences every year and is strongly embedded in Europe’s collective culture where its values of universality, inclusivity and celebrating diversity through music resonate with audiences in participating countries and across the globe.

The Junior Eurovision Song Contest celebrated its 20th anniversary in 2022 when it reached 33 million viewers. It showcases talented young artists between the ages of 9 and 14 years old.

Both these co-productions show the power of public service media working together to create cost-effective programming that helps enrich your cultural offering, promoting European unity and launching new musical stars.

Find the latest EBU news on the Eurovision Song Contest.


Get exclusive reports on the Eurovision Song Contest's audience and impact.



Eurovision Song Contest: Audience Report

The Eurovision Song Contest 2023 reached 162 million people over the 3 live shows and saw the second-highest average viewing share of the past decade. Not only does the show reach citizens worldwide via our members’ TV channels but it also attracts and engages with huge audiences online through official digital channels. This year saw 41.5 million unique viewers on YouTube. Take a look at this report and find out more about the 32.6 million engagement actions across official Eurovision Song Contest social media accounts and tons more data and insights.  If you want to know more about the impact of the Eurovision Song Contest on culture, economy...

Continue Reading

Eurovision Song Contest Brand Impact Report

Take a look at our latest Eurovision Song Contest report that focuses on the event's brand impact. See the contribution to society this massive live TV and online event has on media, music, the economy and its overall impact on society and culture. The event reaches all audiences with 24% viewers aged 4-35.  Did you know that this year's event saw: €795 Million of ad-value through 152 196 online articles The 37 ESC 2023 songs were streamed 808 million times 500 000 additional visitors were brought to Liverpool by the event, 5 times more than the amount forecast  

Continue Reading

Junior Eurovision Song Contest: Audience report

The 21st Junior Eurovision Song Contest saw 16 talented young artists compete in Nice - dazzling the millions watching around the world.    MIS’ audience report shows you how many millions of people tuned in to see the Contest right down to the viewer profiles. The contest also saw video post views rise to 36.8 million on official social media accounts. Read the report, to find out the show's average audience, viewing share by market, its performance on YouTube, and engagement on social media. 

Continue Reading

Our Community

Our Groups

Creating communities is what we do best. Find information about our related group and benefit from the support and knowledge sharing of your peers.

Browse all EBU groups