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Sustainability

Like all industries, broadcasting can reduce its impacts by taking a lead on sustainability.

Why does it matter?

The environmental impacts of broadcasting derive mainly from greenhouse gas emissions, energy and raw material consumption, and electronic waste. 

Public service media are committed to reducing these impacts because it’s the right thing to do in a world growing more vulnerable to climate change.

In addition, the industry itself is exposed to environmental threats, such as energy security and related cost rises, resource scarcity, and extreme weather events.

 

What are we doing about it?

The EBU leads expert groups, conducts research, and provides training on solutions to broadcasting’s sustainability challenges.

Working together, we can find strategies that protect the environment and support economy at the same time.

Scroll down for information on communities, knowledge, and events focused on PSM and sustainability.

Resources

Featured

Sustainability Fundamentals

Sustainability Fundamentals

Sustainability is a subject that has an overall understanding but generally not a thorough understanding. Many consumers expect brands to be sustainable today. In addition, many countries are moving towards mandatory TCFD (Task Force on Climate-related Financial Disclosures) reporting. Beyond our operational impact, we need to acknowledge that our output has a significant impact on our audiences’ lives and on society. It is no different on sustainability, and we need to better acknowledge the positive and negative impacts that our content is generating in supporting society’s transition to net zero carbon. Several broadcasters now have very specific...

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News Report 2023: Climate journalism that works

News Report 2023: Climate journalism that works

Reporting on climate issues in an impactful yet constructive manner is equally essential and urgent for public service journalism. Focusing on solutions, limiting negativity and training our journalists to understand the broader picture are pressing challenges facing our newsrooms. In this year's News Report, you'll find case studies to help you deliver climate-related journalism that will resonate with your audiences. They'll also guide you when reorganizing newsrooms and building expertise across all genres, ensuring transversal climate coverage. Last but not least, developing strategies for climate journalism is indispensable to making media...

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Environmental Sustainability at Public Service Media: Members' Stories

Environmental Sustainability at Public Service Media: Members' Stories

Environmental sustainability is the “responsible interaction with the environment to avoid depletion or degradation of natural resources and allow for long-term environmental quality". The practice of environmental sustainability helps to ensure that the needs of today's population are met without jeopardizing the ability of future generations to meet their needs. Public service media (PSM) organizations have a responsibility to improve their environmental performance, and this should be at the heart of their mission. Energy consumption is one of the factors focused upon when environmental sustainability is scrutinised. PSMs can help by using...

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Environmental Sustainability at Public Service Media: Corporate Investments

Environmental Sustainability at Public Service Media: Corporate Investments

Through their choice of pension scheme, public service media organizations (PSM) can broaden the impact of their sustainability efforts. Pension schemes are an often overlooked but potentially powerful aspect of turning an organization into an agent of positive change. Through their choice of pension scheme, public service media organizations (PSM) can broaden the impact of their sustainability efforts and make it less likely for the financial flows generated by the organization to end up supporting counterproductive business practices elsewhere.

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Sustainable Broadcasting

Sustainable Broadcasting

Like all industries, the broadcasting sector has a responsibility to improve its environmental performance. Many have shied away from tacking the topic due to a lack of expertise and resources but being more sustainable often leads to lower costs; and by sharing knowledge with others, we can all benefit.

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EBU Media Orchestras and Sustainability Survey

EBU Media Orchestras and Sustainability Survey

This report delves into the sustainability practices of Public Service Media (PSM) orchestras within the European Broadcasting Union (EBU) membership, shedding light on their efforts to address environmental and sustainability issues and the challenges encountered.  EBU media orchestras, as integral parts of PSM institutions, play a vital role in the dissemination of music and cultural programming to audiences worldwide. Recognizing the importance of sustainability in the contemporary media landscape, this report focuses on PSM orchestras within the EBU membership, exploring their approaches towards personnel management, training initiatives,...

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