Why does it matter?
Sport has the unique power to unite people and bind communities through shared experiences and emotions.
Access to sport—especially for those who can’t afford paywalled events—is so important that many countries legislate to ensure key sports are freely available on public service media channels.
Sport is a vital ingredient of the diverse content offering that reinforces the democratic values at the heart of EBU Members’ public service remit.
Our research has shown that sport contributes to the wellbeing of societies and that limiting access to it doesn’t serve the national interest.
What are we doing about it?
The EBU is a firm advocate of the positive influence of sport and the importance of keeping it on public service media channels.
Our Sports Rights team applies the collective weight of the EBU Membership to acquire media rights to valuable sport content for the greater good.
Below, learn more about how the EBU and its Members lead groups and events to ensure sport’s continuing role at the heart of the public service offer.