STRATEGIC GUIDES published on 05 Feb 2021

Reimagining Sport: Pathways to gender-balanced media coverage

92% of our Members see gender equality in our sport coverage as an important issue. This new handbook is designed to help those looking for a strategy to address it. Exploring topics such as on-screen coverage, the under-representation of women in sport broadcasting and the portrayal of female athletes in the media, this report provides recommendations, inspiration and concrete case studies from public service media to help you drive change in your organization