Raising the Bar: Guidelines for respectful media coverage in women's athletics

How do you film a sportswoman so the footage honours her power and skill rather than undermining it? Raising the Bar sets out practical guidelines for respectful camera work in women's athletics, drawing on real broadcast examples and the first-hand experiences of Olympic competitors Holly Bradshaw, Ivana Španović and Blanka Vlašić. It shows how the angles that best capture technique and emotion are often the very same ones that treat athletes with dignity.

This is not a list of restrictions. Across high jump, pole vault, horizontal jumps and running events, the report demonstrates how the most compromising shots can be avoided with no loss of storytelling or visual quality. Whether you direct a major production or work with a small crew, it offers a clear, shared standard for broadcasters, directors, camera operators and the athletes they cover.