Why does it matter?
Political upheaval, the pandemic, rising populism, and the war in Ukraine have turbo-charged the dangers of disinformation.
Impartial, reliable, good quality news—the hallmark of public service media—is the most effective counterbalance.
As public servants, our Members hold themselves to the highest professional standards and ethics.
They put facts first, prioritize balance, and advocate for international policy frameworks to support and protect their work.
What are we doing about it?
The EBU provides guidance, training, and opportunities for peer-to-peer exchanges on best practices in newsgathering and reporting.
Learn below about the events, research, and learning opportunities we offer to help public service media uphold the values of trusted news providers.