Sport

We connect people to sport and sport to the people

About

We believe sport is for everyone and not just for the privileged few. That’s why we endeavour to keep the best sporting events free to all - everywhere, on every platform.

By combining the collective strength of our Members, we negotiate global sport content for the benefit of all stakeholders. We can do this because we are a Union first and foremost. That means we are driven by the aspirations and ambitions of our Members, not purely commercial goals. For sports federations we harness that strength to nurture and grow a sport. We see the bigger picture and balance the needs of visibility while maximizing revenue.

 

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Services

Our experienced Sport Rights team provide federations with easy access to our membership of public service broadcasters throughout Europe and beyond. As well as simplifying rights management, we are a proven and reliable partner for the promotion and growth of sports properties worldwide.

We are at the forefront of innovation and are continually adapting our distribution model to an ever-evolving industry.

Working across football, summer and winter sports, we recognise the power of sport to bring nations together and celebrate cultural identity.

We offer our partners:

  • over 60 years of experience promoting sport to worldwide audiences,
  • unparalleled expertise and the reach of our public broadcasters across Europe,
  • innovative solutions for TV, radio and digital exploitation, with contract management, host broadcasting, network delivery and event performance analysis

Sales catalogue

Our Sales team handles the commercialization of our sports rights portfolio to EBU Members and non-members. With our in-depth knowledge of the global broadcast market and innovative solutions for TV and digital exploitation, we put together tailored content packages to meet your specific needs. This includes live action, highlights, clips, athlete interviews or social media content. Discover our current sales catalogue and get in touch.

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Portfolio

From football to skiing and from athletics to cycling, our portfolio includes many individual and team sports. We work with global players and local federations across a wide array of summer and winter sports.

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Get in touch

Latest News

14 FEBRUARY 2024
EBU Members Deliver Huge Audiences For Biathlon World Championships

EBU Members Deliver Huge Audiences For Biathlon World Championships

Substantial viewing figures reflect the commitment to the promotion of biathlon by EBU Members, partners,...

07 FEBRUARY 2024
EBU Members to deliver extensive live coverage of 2024 BMW IBU World Championships Biathlon

EBU Members to deliver extensive live coverage of 2024 BMW IBU World Championships Biathlon

This year’s BMW IBU World Championships Biathlon, taking place in Nové Město na Moravě, Czechia, 7-18...

05 FEBRUARY 2024
EBU launches Eurovision Sport streaming platform boosting free public access to live sport across Europe

EBU launches Eurovision Sport streaming platform boosting free public access to live sport across Europe

Our pioneering new digital streaming platform will work alongside public service media to showcase every...