We connect people to sport and sport to the people
We believe sport is for everyone and not just for the privileged few. That’s why we endeavour to keep the best sporting events free to all - everywhere, on every platform.
By combining the collective strength of our Members, we negotiate global sport content for the benefit of all stakeholders. We can do this because we are a Union first and foremost. That means we are driven by the aspirations and ambitions of our Members, not purely commercial goals. For sports federations we harness that strength to nurture and grow a sport. We see the bigger picture and balance the needs of visibility while maximizing revenue.
Our experienced Sport Rights team provide federations with easy access to our membership of public service broadcasters throughout Europe and beyond. As well as simplifying rights management, we are a proven and reliable partner for the promotion and growth of sports properties worldwide.
We are at the forefront of innovation and are continually adapting our distribution model to an ever-evolving industry.
Working across football, summer and winter sports, we recognise the power of sport to bring nations together and celebrate cultural identity.
We offer our partners:
Our Sales team handles the commercialization of our sports rights portfolio to EBU Members and non-members. With our in-depth knowledge of the global broadcast market and innovative solutions for TV and digital exploitation, we put together tailored content packages to meet your specific needs. This includes live action, highlights, clips, athlete interviews or social media content. Discover our current sales catalogue and get in touch.
From football to skiing and from athletics to cycling, our portfolio includes many individual and team sports. We work with global players and local federations across a wide array of summer and winter sports.
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The EBU has acquired the media rights to cover the 37th edition of the America’s Cup, sailing’s blue-riband...