GUIDES published on 11 Jun 2024

Generative AI and Public Service Media

In 2024, the EBU designated AI a strategic priority and is supporting its Members to implement AI tools knowledgably, effectively, and in the best interests of audiences. In this new publication, the EBU communities of News, Technology & Innovation, Digital, and Legal & Policy have extracted the hot button topics around generative AI for public service media. The text notes the potential positive and negative impacts of generative AI on public service media’s ability to function properly and calls for a coordinated approach covering: data use, source attribution and display, as well as prominence / verification.