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VIDEO TALKS

TV & Digital Joint Assemblies: AI in production & content discoverability

06 May 2026

The impact of artificial intelligence on the content marketplace is evolving fast, with generative AI tools increasingly used across mainstream content production workflows. What’s less clear is what this technology means for discoverability. AI-assisted “search” experiences such as chatbots, agents and AI-generated summaries are changing how audiences find information, and some forecasts suggest they could take a meaningful share from traditional search. To what extent is this shift already reshaping the content landscape, and what are the implications for distribution, metadata, rights, and audiences?