Harnessing AI for PSM

Public service media (PSM) have a unique role to play in promoting the use of artificial intelligence for the social good. This document outlines shared principles and aspirations at the date of publication for effectively integrating AI into PSM activities and laying the groundwork for broader policy initiatives and calls to action for AI providers.

We will regularly update it to reflect our advancing understanding in light of technological and societal developments in particular, ensuring that we remain aligned with ethical standards and the evolving needs of our audiences.