GUIDES published on 15 Apr 2024

Public Service Media AI Strategies

While we've seen many data-driven developments, the emergence of generative AI is somewhat surprising. It's yet another disruption in a long line of shifts impacting media. EBU is steadfast in its commitment to serve as a guiding light for Members in this complex area. AI impacts all workflows and must, therefore, be approached holistically. We should not consider AI strategies, but integrate AI into our overall strategies.

This paper brings together the early learnings of some of our Members: 10 tangible tips that almost read as a checklist.