In this first AIDI Spotlight of 2023, German public service broadcaster WDR showcased their work with AI and data, and introduced their teams.
AIDI Spotlights are Members-only sync calls, in which each month a Member organization is put under the spotlight.
As the largest public broadcaster in Germany and the second largest in Europe, WDR (Westdeutscher Rundfunk) has the mission of delivering media content while upholding the core public values of balancing education, information and entertainment. Due to the dynamically changing environment in the media world, new innovative ways had to be found to follow this mission, which lead to the introduction of a new team within the organisation: the Competence Center AI & Analytics. Their goal is to find data-driven approaches and solutions to facilitate and optimize the workflow within WDR. They presented an overview of their team and the projects they are working on, and talked more deeply about two of them, namely:
Please contact Lalya Gaye for more information if you are not an AIDI member.