9:30 Welcome coffee / registration
10:00 Welcome by Chair Simona Martorelli, Director of International Relations and European Affairs, RAI
10:10 Keynote Speaker Jean-Paul Philippot, CEO, RTBF
10:40 Tour de Table

Coffee Break

12:00 Distribution Session

• International distribution trends and strategy
  Discussion led by John Grigoras, Head of Distribution - Greek Diaspora Division, ERT and Mustafa Saritaş, Head of the International Relations Department, TRT
• FAST Channels
  Discussion led by William Davies, Senior Media Analyst, EBU

13:00 Venue: EBU Offices in Brussels

14:30 Distribution Session continued

• Discoverability and Prominence
  Discussion led by Wouter Quartier, Head of Digital, Transformation & Platforms, EBU
• Creativity and entertainment alliance & fighting against piracy
  Discussion led by Nathalie Bobineau, Director of International Development, FT and Rosalía Alcubilla Alonso, Head of Global Clients at the International Commercial Department, RTVE

15:30 Media law Kazakhstan

• Discussion led by Kate Saunders, Head of International Policy, BBC and Xiaoying Zhang, Senior Officer International Relations, DW

16:00 Coffee Break

16:20 AI Session

• Keynote: Lucilla Sioli, Director of the European AI Office, European Commission
• AI and the impact on corporate structure
  Ruth Kühn, Senior Technology Manager, IT & media systems, DW
• EBU joint committee paper ‘Generative AI and public service media’
  François Lavoir, Senior EU Policy Adviser, EBU 
• The School of AI
  Justin Kings, Head of Academy, EBU

17:30 Preview of PSM Compass Michelle Roverelli, Director of Member Relations and Communications, EBU
17:50 Closing

19:30 Venue TBD

9:00 Digital Challenges and Opportunities Session

• News media scan
  Oliver Linow, Internet Freedom Specialist, IT & Cybersecurity, DW
• Brainstorm strategies to circumvent censorship online
  facilitated by Wouter Quartier, Head of Digital, Transformation & Platforms, EBU
• Connected Car Playbook
  Tomas Granryd, Head of Digital Partnerships, SR 

10:30 Coffee break / transfer to European Parliament

11:00 Keynote: Jesús Carmona, Director of Media, European Parliament