Smart ideas that are fun but work

Innovating with technology and distribution can be straightforward; innovation with audio content is tricky. What can you do with content that has not been done already? This session features two examples of trying something new. Radio-Canada decided to take a successful radio show that combines news and comedy and develop more formats throughout the day, exposing more people to it. The experiment was a great success and you can do it too. Radio France united all 44 regional stations for a collaborative production of creating a timeless audio guide on what to see in France inspiration for your next professional project AND your next vacation!