VIDEO TALKS publié le 19 oct. 2022

Connect: ARD’s and ZDF’s «Funk» Platform

Finding and growing talent on social media for a public radio station. With social media, the personal brands of a media company become even more important. In this session, Stefan will show how they find talent on social media, what they do to enhance the talent brand and how they make inroads into ARD and ZDF to create long- lasting relationships between creators and the public broadcasting in Germany


Stefan Spiegel (ARD/ZDF)

Événement: Journées Médias 2022