France Televisions' executive committee urged the creative teams to boost its streaming service brand recognition, content and traffic. France TV being both the corporate brand's name as well as the streaming platforms name, the latter had to get its own logo design. Then, a new linear promo system had to be designed so as to integrate the new logo and push digital content at the same level as classic linear content.
Speaker(s):
Sinclair Godon (France Télévisions)
Événement:
Journées Médias 2022