Changing people’s hard-wired listening habits does not happen by itself. That’s why NRK tested last year a new way to collaborate and join forces across department silos. The goal of the campaign was to bring two new podcasts to the top of the podcast lists in Norway, with distribution and marketing entirely on their own media platforms. NRK will present this collaborative project that aimed to attract audiences NRK Radio podcasts.
Christine Viland (NRK)
Événement: Journées Médias 2022