VIDEO TALKS publié le 20 oct. 2022

Connect: Who is generation alpha? (WDR)

Who is Generation Alpha? How can we imagine Alphas in their future everyday lives? Get to know the future personas WDR have developed - Alice, Baram and Leonie - and experience a day in their lives in the year 2035. Discuss with us what can already be deduced from this for media companies and their marketing departments.


Alexander Nieschwietz (WDR)
Vanessa Beule (WDR)

Événement: Journées Médias 2022