Who is Generation Alpha? How can we imagine Alphas in their future everyday lives? Get to know the future personas WDR have developed - Alice, Baram and Leonie - and experience a day in their lives in the year 2035. Discuss with us what can already be deduced from this for media companies and their marketing departments.
Speaker(s):
Alexander Nieschwietz (WDR)
Vanessa Beule (WDR)
Événement:
Journées Médias 2022