Digital Media Day: How public service media (PSM) can reach and engage the next generation of digital audiences

The session focused on where PSMs currently reach children and teens, how PSMs can leverageits own and third-party platforms to maximises young audiences. Identify distribution strategies foryour own IP, optimising the marketing plan for brand promotion and messaging. Discover the opportunity for PSM and the Metaverse.

Adam Woodgate (DUBIT)