CONFÉRENCEDépartement / Unité Analyse Médias

EBU Knowledge Exchange 2015

The EBU Knowledge Exchange brings together EBU Members, media professionals and communications scholars for a day of discussion and ideas sharing around a current issue affecting public service media (PSM).

The topic for this year's event was PSM Contribution to Society, building on the key project being led by the EBU’s Media Intelligence Service, which analyses how to evaluate and communicate the positive impact that public service media have on society.

The event discussed the benefits that PSM generate for the market, the national economy, the civil society and the individuals. The idea was to develop a framework to assess PSM’s contribution, identifying indicators, best practices and new ideas. To achieve this, the event included a programme of participative activities alongside inspiring keynotes and presentations.

Attendees heard from a diverse range of speakers, including several invitees from outside the media sector. They shared their challenges and success stories, showcasing how their organization has approached the task of demonstrating the value they provide to citizens.

New this year

This year’s event included a second day exclusively for EBU Members. In this workshop several broadcasters reported on how they assess their contribution to society, leading to a group discussion with a particular focus on the methodology used and the challenges to overcome.

Target audience

  • EBU Members, particularly strategy, research and communications representatives
  • Media and communications scholars
  • Other media professionals in fields relevant to the event theme


How important is it to measure impact? How can we communicate better the value delivered by PSM?

Picture gallery

Photo credit: Maxime Landini



 introduction-why-measure-psm-con - Roberto Suárez Candel, EBU
 keynote-psm-in-the-21st-century - Prof. Gregory F. Lowe, University of Tampere
 session-1-global-impact-model - Ana Andueza, Deloitte Spain
 session-1-the-impact-of-culture - Beatriz Garcia, University of Liverpool
 session-2-making-the-case-starti - Ella White, Arts Council England
 session-2-rallying-support-throu - Hildur Hardardottir, RUV (Icelandic Public Broadcaster)
 criticism-and-re-actions - Per-Erik Wolff, ARD (Germany)
 horizon-approaching-psm-reloaded - Klaus Unterberger, ORF (Austria)
 measuring-contribution-to-societ - Tomas Coppens, VRT (Belgium)


Adresse: EBU Headquarters, Geneva

Date: 14 - 15 sept. 2015


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Event Report

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Contact detail

Roberto Suarez Candel
Responsable de la Stratégie et de l'Analyse Médias

+41 22 717 2507