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PSM Contribution to Society Workshop

This workshop is linked to our Public Service Media (PSM) Contribution to Society Project and is aimed at EBU Member staff who are responsible for demonstrating the value of their organization.

If you are moving forward with a Contribution to Society project within your organization, if you are considering starting this kind of initiative, or if you simply think this approach might help to improve your corporate strategy, this event is for you.

In this practical, hands-on workshop, you will benefit from meeting your fellow peers who are already involved in PSM Contribution to Society initiatives. We will exchange best practice, raise questions and you will leave with valuable solutions to bring back to your own organization.


09:00-09:30: Welcome coffee
09:30-09:35: Workshop introduction
09:35-10:00: Where do we stand with Contribution to Society?
10:00-10:45: Tour de table: in what C2S actions are you working?
10:45-11:00: Coffee break
11:00-12:15: Session 1: Drive the change – How Contribution to Society projects can become a tool to Improve the strategy of PSM
12:15-13:30: Lunch
13:30-15:00: Session 2: Measure with a purpose – Different ways to use research to understand your impact
15:00-15:15: Coffee break
15:15-16:30: Session 3: Not only strategy – The journalistic approach to Contribution to Society
16:30-17:00: How can the EBU help?

Group dinner

On Wednesday 23 May, the evening before the event, there will be a welcome dinner in Brussels - an opportunity to get to know your Contribution to Society peers. More details will be provided in due time.


This workshop is for EBU Members only. The number of participants is limited to 30 people. If you haven't received your invitation, please contact


EBU Brussels
56, Avenue des Arts
B-1000 Brussels