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YouTube and podcasting

Is your podcast on YouTube and why not? According to The Podcast Landscape, from Sounds Profitable, YouTube - typically known as the go-to platform for video content - has risen to the top as the most popular service for podcast listening in the U.S.

Tom Webster from Sounds Profitable shares valuable insights into how listeners engage with podcasts across both audio and video formats: “I don’t know if you need a video strategy, I don’t know if you need your podcast to be a video, but I do know that you need a YouTube strategy, if you want to improve your chances of being found.”

Video's Rise in Podcasting [PDF]
Video's Rise in Podcasting [Video Talk]

Stijn Roelofs and the NPO Innovation Department tested a way to use AI-generated video to support marketing efforts, specifically for narrative or heavily edited podcasts that deserve their proper audience: “Public broadcasters often produce narrative podcasts, but there are no cameras when you're walking in a field chasing a Scottish murderer from the Middle Ages."

Promoting Narrative Podcasts with AI Trailer [PDF]
Promoting Narrative Podcasts with AI Trailer [Video Talk]