Host: Hrachuhi Utmazyan, Media Summit Host/Head of First Channel Media Academy and TV Host, AMPTV

Hovhannes Movsisyan, Director General, Public Television of Armenia
Jean Philip De Tender, Deputy Director General and Director Media, EBU

This keynote will explore three core themes: the shifting TV and video landscape, changing audience needs, and evolving priorities. It will challenge conventional thinking and spark strategic discussions on how broadcasters can adapt while maintaining their core strengths. As these shifts reshape the media world, PSMs must rethink content strategies to stay relevant and continue providing value in a fragmented digital landscape.

Rob Collier, Head of Strategy, MTM
Morgan Burgess, Associate Director, MTM

Building on the keynote, join us for a moderated session where delegates will discuss emerging themes, key challenges, and innovative solutions in groups. This interactive conversation will provide actionable insights to help public service media strengthen and maintain their vital role in a rapidly evolving media ecosystem.

Moderator: Grace Zakka, Platform Strategy Lead, EBU

In this session, EBU Director Media and Deputy Director General, Head of TV, and Head of Digital will share key learnings from 2024 and outline plans for 2025.

Moderator: Hrachuhi Utmazyan, Head of First Channel Media Academy and TV Host, AMPTV

Panel:
Jean Philip De Tender, Deputy Director General and Director Media, EBU
Matthew Trustram, Head of TV, EBU
Wouter Quartier, Head of Digital, Transformation and Platforms, EBU

During this discussion, we spotlight a talented content creator, exploring their unique perspective and innovative approaches to online presence. We’ll examine key lessons that public service media can learn from their success and how we can better collaborate with creators to harness fresh ideas and creativity. Additionally, we’ll reveal what their insights can tell us about current audience tastes and trends, offering valuable guidance on how public service media can better engage and resonate with younger audiences.

Moderator: Hrachuhi Utmazyan, Head of First Channel Media Academy and TV Host, AMPTV

Evelina Khanoyan, Influencer and Digital Content Creator

Venue: N7 Rooftop Bar, Seven Visions Resort, 40 Paronyan St, Yerevan

Welcome & Introduction

Markus Sterky, Programming Strategist & Format Acquisitions, EBU TV Committee Chair, SVT
Matthew Trustram, Head of Television, EBU

Session 1 – Activity Report & Highlights 2024-25

As the current TV Committee concludes its two-year mandate, we pause to reflect on what we’ve learned and achieved.

These two years have witnessed dramatic shifts in the content marketplace, including strategic pivots by major US platforms, the SAG-AFTRA strikes, the emergence of ChatGPT, the widespread integration of AI into content workflows, and the consolidation of YouTube as the dominant platform for horizontal viewing among a generation.

How has the EBU TV Committee navigated these changes, and what actions can be taken forward?

Speakers:
Matthew Trustram, Head of Television, EBU
Evelyn Sequeira, Project Manager, EBU
Panagiotis Trakaliaridis, Strategic Programme Development, Chair EBU Formats Experts, ZDF
Ana Maria Bordas, Director of Original Content, RTVE
Jenny Peeters, Programming Coordinator NLNPO, Vice-Chair EBU Formats Experts NPO
Amélie Rossignol, Senior Project Manager, EBU
Johan Aaltonen, Head of TV, YLE
Akwasi Ansah, Founder/Creative Director, ZWART
Anne-Catherine Nanopoulos, Deputy Director of International Affairs, France Télévisions

Election of TV Committee 2025-26
Coffee breaks during vote counts

Session 2 – Panel: The Evolution of Audio-Visual Content

In this panel, we will examine technology-driven trends and consider what they mean for public-service content commissioners. The panel will cover the growth of YouTube as a content hub (particularly for younger audiences), developments in artificial intelligence both in the business of content creation and commissioning, and the economic environment we are operating in.

Moderator: Natalija Gorscak, Director General, RTV Slovenia

Panel:
Grace Zakka, Platform Strategy Lead, EBU
Matt Travers, Head of Business, TV Commissioning, BBC
Dermot Horan, Director of Co-Productions and Acquisitions, RTE
Akwasi Ansah, Founder/Creative Director, ZWART

Session 3 – Forum: Digital-First Commissioning

In this session, delegates will take part in a structured discussion around key themes affecting the future of public-service audio-visual content, including digital-first commissioning, YouTube and other third-party platforms, and the value and scope of collaboration.

Moderator: Natalija Gorscak, Director General, RTV Slovenia

Introduction & Welcome: Transforming Digital?

Digital is everywhere. With a new digital committee being elected, we will use the Digital Assembly to focus our thoughts on the future of PSM and the role of digital in connecting audiences.

Speakers:
Joao Pedro Galveias, Director Digital Services and Young Audiences, RTP
Wouter Quartier, Head of Digital, EBU

The Digital Round Table

We create space for discussions with the Digital Assembly, the Digital Committee, and the Digital unit. Our roundtable brings in key guests and topics that have shaped - or will shape - PSM’s success in reaching audiences in a digital, platform-driven world, with a strong focus on impact.

Hosts:
Joao Pedro Galveias, Director Digital Services and Young Audiences, RTP
Wouter Quartier, Head of Digital, EBU

Digital Unit Activity Report

We’ll use this time to take a comprehensive look at the work of the Digital Unit, with a focus on impactful projects that are helping shape the future of public service media. We’ll reflect on key learnings from this year’s Transformation Services projects and examine evolving platform strategies - particularly in the context of Connected Cars, regulatory developments, and the growing importance of in-car dashboards.

We’ll also review future-facing initiatives, including the EBU Game Co-production & Exchange and share an update on the Young Audiences initiative, exploring how it continues to evolve in response to changing consumption habits.

Speakers:
Wouter Quartier, Head of Digital, EBU
Grace Zakka, Platform Strategy Lead, EBU
Evelyn Sequeira, Project Manager, EBU
Hamdhoon Rashad, Media Project Manager, EBU
Natalia Beregoi, Consultant, Transformation Services, EBU
Yioula Kyriacou, Consultant, Transformation Services, EBU
Tomas Granryd, Head of Digital Partnerships, SR

From Ideas to Impact - Making Innovation Work for PSM

Many new initiatives are coming up regarding innovation for Public Service Media. During this panel, we want to discuss how innovation can be implemented in beneficial ways for public service media. We will discuss different models of making innovation work from the new PPP from Future Media Hubs to EBU’s new Strategic Innovation Fund and present a case study from AMPTV supported by the Media Innovation Fund and share the experience of the Public Spaces Incubator.

Session Host:
Kati Bremme, Director of Innovation, FTV

Panel:
Jean Philip De Tender, Director Media and Deputy Director General, EBU
Sarah Geeroms, Innovative Partnerships & Head of Future Media Hubs, VRT
Anush Kherunts, Youth Channel Producer, AMPTV

Networking Coffee Break

Transformation Beyond Digital

In a world where everything is digital, the concept of ‘digital’ itself becomes fluid - both everywhere and nowhere at once. So, what does ‘digital’ truly mean for PSM today? Together with the Transformation Services team, we will explore forward-looking strategies and organizational models that empower PSM to adapt, innovate, and thrive in an ever-evolving digital landscape.

This session features real stories from PSM and insights from academic research based on fieldwork in PSM organizations. You’ll have the chance to reflect, exchange ideas, and discuss practical options with your peers as we navigate the future of digital in PSM together.

Hosts:
Natalia Beregoi, Consultant, Transformation Services, EBU
Yioula Kyriacou, Consultant, Transformation Services, EBU

Speakers:
Baiba Zūzena, Director General, LSM
Philippe Keutgen, Strategy and Partnerships Advisor, RTBF
Michał Głowacki, Associate Professor, University of Warsaw

Elections of the New Digital Committee '25-'27
We’ll be presenting and electing the candidates for the new Digital Committee 2025-2027.

Results of the Digital Committee Election

Hrachuhi Utmazyan, Media Summit Host/Head of First Channel Media Academy and TV Host, AMPTV

Shifting US policy has led to a geopolitical climate marked by volatility and a fundamental questioning of established political norms. What impact does this have on Europe, particularly on public service media, and how can we remain relevant and trusted?

Moderator: Patrick Weinhold, Head of Social Media, ARD

Panellists:
Wouter Gekiere, Head of Brussels Office, EBU
Caroline Faraj, CNN Vice President and Editor-in-Chief of CNN Arabic

This panel will present results of a survey and new EBU Media Intelligence Service report on EBU Members’ acquisitions strategies, discuss current challenges and issues, and proposing steps to support EBU Members in securing better rights conditions from third-party rights holders.

Chair: Dermot Horan, Director of Co-Production and Acquisitions, RTÉ

Panellists: 
Léa Hermen, Research Associate, Media Intelligence Services, EBU
Viktoria Stepanyan, Head of International Relations and Acquisitions, AMPTV
Fredrik Luihn, Head of Acquisitions, NRK
Cathy Payne, Chief Executive, Banijay Rights

Connected TVs have become the dominant gateway to video consumption, bringing together streaming platforms, broadcasters, and device manufacturers in a fierce competition for attention and control. For public service media, the challenge is clear: how can we ensure prominence, accessibility, and engagement in an increasingly fragmented, platform-driven ecosystem?

In this session, we will explore the insights and strategies developed through the EBU Connected TVs Playbook initiative. We will examine the key challenges facing public broadcasters and discuss concrete ways forward to ensure that public service media remain findable and accessible on every screen.

Moderator: Grace Zakka, Platform Strategy Lead, EBU

Panellists:
Tanja Huether, Head of Distribution, BR 
Philippe Keutgen, Strategy & Partnerships Advisor, RTBF  

In the closing session of the Media Summit, the newly elected Chairs of the TV and Digital Committees will reveal their strategic priorities for the next mandate.

Moderated by:
Matthew Trustram, Head of TV, EBU
Wouter Quartier, Head of Digital, Transformation and Platforms, EBU

Venue: National Gallery of Armenia, 1 Aram Street, Yerevan