37th Sports Assembly
15–16 October 2025

The 37th Sports Assembly was a premier gathering of sport executives, decision-makers, and industry leaders from Europe’s public broadcasters, federations, and key partners. This bi-annual event served as a platform to exchange ideas, foster collaboration, and help shape the future of sports broadcasting.

The 2025 edition in Geneva featured a strong focus on Artificial Intelligence (AI) and its transformative impact on the sports industry. Attendees had the opportunity to participate in AI-themed breakout rooms during the Assembly, where they explored practical applications and strategies, and to dive deeper into this critical topic through a dedicated AI Workshop held after the main proceedings.

The Assembly offered dynamic discussions, innovative insights, and valuable networking opportunities, as participants examined the intersection of sports and technology and charted the path forward for the industry.

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EBU headquarters

L'Ancienne-Route 17A
1218 Le Grand-Saconnex
Suisse

Lieu