Don’t miss the pioneering technologies of strategic importance to the broadcast industry on 10-14 September 2010, RAI Centre, Amsterdam, Stand 10.D21

Geneva 29 July 2010:  Visitors to this year’s EBU* stand at IBC (10.D21) will find demonstrations showing the depth of media technology innovation and experience among Europe’s public service broadcasters.

EBU Members and staff have understood the potential of 3D TV technology since the 1980s, and continue to do so. But much remains to be learnt: What is the impact of extended viewing of stereoscopic 3DTV?  How can we build 3D into a modern production chain at a reasonable cost?  Are systems beyond stereoscopic 3D (multiview) viable? The EBU’s work will be to examine these questions to ensure that viewers’ interests are best served by this technology.

To aid the assessment of HDTV systems, the EBU has produced a series of 1080P50 test sequences that will be available for download at IBC ’10. 

Access services – barrier-free access to TV and radio for those with disabilities – remain of great value to society.  This year’s IBC will see access services demonstrations from the BBC, RAI, DTV4ALL and NHK helping broadcasters address the needs of all sectors of their viewership and meet their social responsibilities. 

Hybrid broadcast broadband systems are being deployed by broadcasters, consumer electronics vendors and IPTV networks. It’s an exciting time for the innovators, and IRT, RAI and others will be demonstrating some of the HBB options for TV broadcasters on a number of HBB platforms.

Hybrid techniques will have just as far-reaching an impact for radio: With the help of the Canadian Communications Research Centre, the EBU will show a radio production chain broadcasting in the major digital radio standards and offering hybrid functionality – all for surprisingly little capital outlay.

Loudness in TV and radio broadcasts is an important and technically fascinating topic. The EBU has been uniquely successful in bringing together audio industry stakeholders to produce a recommendation that promises to bring real benefits to the viewer/listener. Understanding the impact of the recommendation will be the topic of regular presentations on the EBU stand. And it promises to be an eye-opener for many.

The EBU is a reference point for industry professionals seeking to understand what is behind the hype. Its remit is to build communities of industry professionals, and bring tangible benefits to the broadcaster.  With its work on 3D, access services, HBB on radio and TV, and loudness, the EBU is at the centre of media innovation. 

Note to Editors: The European Broadcasting Union (EBU) serves 86 national media organizations from 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to co-production and exchange of quality European content.

For more information about the EBU: http://www.ebu.ch/ and to discover more about our technical activities http://tech.ebu.ch/