LEN selects the EBU to distribute the European aquatics media rights until 2016
05 avril 2012
Geneva, 5 April, 2012 - The Ligue Européenne de Natation (LEN) has appointed the European Broadcasting Union (EBU) as its preferred partner to distribute the worldwide media rights until 2016.
Under this agreement, LEN will work exclusively with the EBU on the worldwide exploitation of the media rights on all distribution platforms.
This four years agreement covers the major events organised by the European governing body and includes among others the European Swimming Championships, the European Short Course Championships and the European Water Polo Championships.
Stefan Kuerten, Director Sports & Business, EBU, says: "The contract between the EBU and LEN is further proof of the mutual trust in this longstanding relationship and of a shared belief in the importance of wide-reaching, free to air exposure for key sports like swimming."
LEN President Nory Kruchten said: "The agreement to continue our partnership with EBU into the next Olympic cycle is excellent news for LEN. The European Broadcasting Union is an ideal choice to support us in bringing European Aquatics to spectators across the globe and showcasing our athletes and championships on screens everywhere. LEN and EBU's long time collaboration in this fundamental part of the promotion and development of our sports is of utmost importance."
About the EBU:
* The EBU serves 85 national media organizations in 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. For more information about the EBU: www.ebu.ch