Top executives from Europe's public broadcasters will gather in Turin to discuss different ways of building audience trust at an EBU summit due to take place during the Prix Italia media festival (21 - 26 September).

The event, which is curated by Eurovision Media Strategy, will examine the challenges to public service journalism sparked by the Internet and the proliferation of connected devices.     

The keynote speech will be given by EBU President and Director General of Radio Télévision Belge Francophone (RTBF) Jean-Paul Philippot. Other speakers include Ruurd Bierman, who leads the EBU's Vision2020 project into the future of public service media, Radiotelevisione Italiana (RAI) President Anna Maria Tarantola, France Télévisions President and CEO Rémy Pflimlin, Swedish Radio Director-General Cilla Benkö, BBC Deputy Director of News and Current Affairs Fran Unsworth, Corriere della Sera Editor Ferruccio de Bortoli, Euronews Director of News and Programmes Lucian Sarb, RAI News 24 Director Monica Maggioni and EBU Media Director Annika Nyberg Frankenhaeuser.

Additional topics for discussion include the impact of financial pressures on the quality of journalism, and the extent to which the Internet, social media and globalisation have made the traditional figure of the foreign correspondent redundant.

The Prix Italia is one of the longest running and most prestigious international competitions showcasing outstanding radio, TV and web content in the categories of drama, documentaries, music and artistic representations. More than 90 public and private radio and television broadcasters representing five continents, will compete this year for honours.