Module 1 – IESE Campus, Barcelona, from 26 to 30 May 2014

EBU launches the first Eurovision ACADEMY Executive Programme

Top managers from the European media industry will meet in Barcelona on Monday 26 May 2014 to attend the first week of the Eurovision ACADEMY Executive Programme.

Delivered in partnership with two of the world's top business schools, IESE and UCLA Anderson, the Executive Programme will give them a unique opportunity to engage with leaders from global media companies.

This first module in Barcelona is organized around the theme “Get focused!”. Public media are under pressure to concentrate their activities on what contributes directly to the organization’s goal and the public good. Participants will learn the building blocks they need to focus on the PSB remit:

• Understand the macro-context to “think big”
• Develop a digital mindset
• Be fully conversant with financial statements
• Beyond current thinking in the public media space, consider new ways the industry might develop
• Special nature of public service companies and unique leadership issues

This module will be completed by two more, one in Los Angeles in September and another in New York in October.

For more information, please contact Frédéric Frantz ([email protected])

Join the discussion on Twitter @EBUACADEMY use #EBUexecutive