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25-44 years old men and PSB TV

09 novembre 2012
25-44 years old men and PSB TV

25-44 years old men :

  • How do they use media; what routines, contexts, hopes and expectations do they have?
  • How and why do they watch web-tv?
  • What are their impressions of mainstream tv channels?
  • What is their awareness of the PSB tv offering?
  • How relevant do they find the PSB tv offering?