Podcast: Deep dive into a growing market

Over the last twenty years, podcasting has transformed from a niche medium to one of the most popular among, especially among younger demographics.

The evolution of podcasting is not slowing down either. The offer has become virtually infinite thanks to easy production and distribution; the market is growing due to increasing advertising investment and more varied sources of monetization; and podcast consumption is now competing with traditional media.

This report offers an overview of all the above as well as analyzing what public service media offer and how they perform in their market.