Visualization of audio podcasts

When was the last time your podcast team received a postcard in this world that feeds on streaming platforms and on-demand content? Yle produced a social podcast experiment and they were themselves surprised at how loyal their audience proved to be and how much interaction a podcast can get across platforms like TikTok. BBC’s Miss Me is a well-known hit in the podcast world. However, quite aside from the celebrity-driven chats, we will be looking closely into the use of visual content, how social media platforms are used to promote the audio episodes, and ways to reach the underserved audience of young women.